Privacy Policy
Brighticonic Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Brighticonic.com (the “Site”).
PERSONAL INFORMATION COLLECTED BY BRIGHTICONIC
When you visit the Site, Brighticonic automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, Brighticonic collects information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. Brighticonic refers to this automatically-collected information as “Device Information.”
Brighticonic collects Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, Brighticonic collects certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, amazon pay, AMEX, apple pay, Diners club, DISCOVER, meta, GPay, JCB, Maestro, Master card, Pay Pal, Shop Pay, Union PayVenmo, Visa, email address, and phone number. Brighticonic refers to this information as “Order Information.”
When Brighticonic talks about “Personal Information” in this Privacy Policy, Brighticonic talks about both Device Information and Order Information.
HOW DOES BRIGHTICONIC USE YOUR PERSONAL INFORMATION?
Brighticonic uses the Order Information that is collected generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, Brighticonic use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
OTHER USES OF ORDER INFORMATION
Brighticonic uses the Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
Brighticonic shares your Personal Information with third parties to help us use your Personal Information, as described above. For example, for Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. Brighticonic also uses Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, Brighticonic may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information Brighticonic receives, or to otherwise protect our rights.
REMARKETING OR TARGETED ADVERTISING
As described above, Brighticonic uses your Personal Information to provide you with targeted advertisements or marketing communication that may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
OPT-OUT LINKS:
You can opt out of targeted advertising through:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that Brighticonic does not alter Brighticonic website’s data collection and use practices when Brighticonic sees a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information Brighticonic holds about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident Brighticonic notes that processing your information in order to fulfill contracts Brighticonic might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, Brighticonic will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
Brighticonic may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@brighticonic.com or by mail using the details provided below:
4036 Calhoun Memorial Hwy, Easley, SC, 29640, United States
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